Bruce Ysselstein

Hi, I’m Bruce Ysselstein (ice-l-stine). Welcome to the Blue Sky Amazon Seller Program.

Over the years I’ve applied my education and background in Economics and project management within the financial, retail and consulting sectors. I now split my professional time between a boutique project management consulting firm and a burgeoning e-commerce company whose foundation began right here in Sophie’s Program.

As a devoted and proud father of 2 school aged children and a fervent ultra-runner, I’d long held the goal of creating a more passive income stream that would allow me to spend more time focused on the things that I’m passionate about. That and a chance discovery of a niche product that piqued my interest in how things were sold on Amazon were what lead me to this program. Now, after what seems like a short period of time later, I’ve been fortunate enough to not only meet but exceed the goals that originally made up my e-commerce business plan…and by extension my life plans.

Coaching gives me the opportunity to establish relationships, have captivating conversations and deep dive into this world…but importantly to give back to a community that without I may have had a very different story.

My experience within Amazon lies in the Kitchen & Dining, Garden & Outdoor and the Health, Household & Baby Care categories. I like nothing more than discovering solutions thru data analysis, the art of photography and copywriting or developing and implementing repeatable processes. If I don’t know the answer, you can count on me finding it. Lastly and I think this is important, there are times where you simply need someone…a colleague, a mentor, a coach…to listen, impartially and without judgement, and provide experienced feedback.

Reach out and we can see about getting you on the right track toward your goals.

Bruce Ysselstein